Write Once, Reach Everyone: Accessible Writing and GEO Want the Same Solution
Accessible writing and GEO-readiness reward the same practices — and understanding why gives you a much stronger argument for both. This article explains where they overlap, what the shared patterns look like, and how to use that overlap to get writing quality taken seriously in rooms where it hasn't been yet.
What We Find Most Often in GEO Audits
We've been offering generative engine optimization (GEO) audits for a while now — for our financial services and B2B clients, as free check-ups for conference attendees, and even on our own web properties — in order to provide some insights on how well content is structured to appear in answer engine results.
Google Weighs In on GEO. Here's What Changed, and What Didn't.
For the past 18 months, the conversation around GEO — generative engine optimization, or the practice of structuring content so AI-powered search tools can find and cite it — has focused on independent research and assumptions about structured content. It's happened largely without input from any of the major AI-assisted chatbot tools.
From SEO to GEO: Promoting Your Content In A Post-Search Era
It’s a tough time to be a web marketer.
In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.
“Must Have” Features of a Children’s Hospital Website
Your website can often be the first impression of the level of care your healthcare team provides – giving you a chance to welcome a child and their family to your children's hospital long before they set foot in the front door.
Understanding EAA, ADA, and WCAG: A Framework of Accessibility Guidelines
Web accessibility isn’t just a checkbox — it’s a commitment to inclusive, thoughtful design. As more of our lives move online, making the web accessible to all users is no longer optional. It’s essential.
The Role of User Experience on a Children’s Hospital Site
Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.
Bridging the Gap: Enhancing Provider Search Tools for Children’s Hospitals
When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.
Web Analytics and HIPAA: How to Protect Your Site — and Your Users — From HIPAA Violations
Websites are built, for the most part, for humans. They’re designed for human interactions and created to help communicate to those humans. Yet, the humans who interact with our websites are largely anonymous — that is, unless we provide some kind of user tracking…