Advertise
When you are part of MED, you are more than an advertiser…
You become part of a true medical community hub, including print and digital publications, an interactive website, social media channels, state-specific digital newsletters, and even regional medical community events like the South Dakota Association of Health Care Organizations (SDAHO) convention, the South Dakota Medical Group Management Association (SDMGMA) meetings, the Nebraska Hospital Association convention, and the North Dakota Hospital Association convention.
Everywhere we go, we increase MED’s visibility. Which means more eyes on your message and greater reach for your marketing investment.
Print & Digital Advertising
Times have changed. Print advertising alone is no longer enough. We know you need more than one way to reach your audience. MED helps you save money and maximize your marketing budget with packages that include both print and digital elements.
Digital Partnership
Custom page on the MED website
Linked logo on every page of the MED website
Linked logo on MED’s bi-monthly eNewsletter
Linked logo in each print and digital issue of MED Magazine
Option to submit one website article per month
Up to 5 job postings per month
Premium Digital Partnership
Custom page on the MED website
Linked logo on every page of the MED website
Linked logo on MED’s bi-monthly eNewsletter
Linked logo in each print and digital issue of MED Magazine
One website article/month written for you (up to 500 words)
Up to 5 job postings per month
Content Marketing
In print, and online, MED covers the news, people and topics that matter most to area healthcare professionals, giving advertisers a platform to supplement their marketing efforts with engaging original content. Need help developing or writing your content? We can do that, too, for an additional fee.
Sponsored Content
Sponsored Features let you showcase products, people, or services in a highly visible way. Submit your copy and photos (or we can help you write it for an additional fee) and we’ll incorporate them into a beautiful ad-free article that fits seamlessly into MED’s design.
1 page = 300-400 words, 1-2 photos. 2 pages = 600-800 words, 2-3 photos.
Editorial Contributions
Do you have expertise or knowledge to share with MED readers? Make it part of your content marketing strategy! There is no cost for advertisers to submit educational articles.
Submissions should be 400-600 works and may be edited for space.
News & Event Announcements
Send us your news and events any time for free! MED readers relay on our popular News & Notes and Upcoming Events sections to stay “in the loop” and we love to let them know what you’ve got going on!
Print Advertising Specifications
Full Page Non-Bleed - 7.25 in x 10 in
Half Page Horizontal - 6 in x 4.2 in
Third Page Horizontal - 6 in x 3 in
Third Page Square - 3.93 in x 3.93 in
Full Page Bleed
Trim - 7.75 in x 10.5 in
Bleed - 8.25 x 11 (.25 bleed added 4 sides)
Safety - 7.25 in x 10 in
Preferred File Format
PDF/X-1a
Color Mode
Convert all color to CMYK (no spot color)
Graphics
images must be at least 300 dpi
Fonts
Outlined
Other things to keep in mind for print ads:
Ads with large black backgrounds use rich black 60c/04m/30y/100k
Set up document trim to 7.75 x 10.5
Add ..25 bleed at all four sides
Inside margins are .25 from trim
Keep all text within the .25 margin
DO NOT include crop marks
Back Cover Specs:
For the Print Edition
The Printer will position a 4 x 1.5 white Mailing Box Positioned .28 from top and right edge - 4.05 x 1.59
8.25 x 11 includes a .25 bleed
Magazine Trims to 7.75 x 10.5
All type within .25 from trim
For the Digital Edition
There is no white box on the digital edition, so please DO NOT include it in your ad. Background Art is allowed in this area but keep all type and important information clear from this top right area
8.25 x 11 includes a .25 bleed
Magazine Trims to 7.75 x 10.5
All type within .25 from trim
InDesign Templates for Designers
Digital Advertising Specifications
Preferred File Format
Static: JPG, PDG, Animated GIF (NO PDFs)
Resolution
72 dpi
Color Mode
RGB
Home Page Ad
2200 px x 800 px
Article Sidebar
250 px x 200 px
Sneaker Popup Ad
970 px x 66 px
State Home Page Ad
1200 px x 150 px
Digital eNewsletters - SD, ND & NE - 600 px x 200 px - MED distributes bi-monthly digital newsletters to 13,000+ healthcare professional subscribers in South Dakota, North Dakota, and Nebraska. (*Iowa distribution coming soon!) These free eNewsletters feature summaries of the most recent and relevant news and events from each region with links for more information on the website. MED’s email open rates are consistently well above the national average.
Other Digital Advertising Options - Have you seen an interesting digital ad that you’d like to replicate? Want something other than a static ad? From Video-based ads, 3D rotating cubes, ads that showcase your most recent social media posts, and more, we can help you find a unique way to stand out online. Request a demonstration at Info@MidwestMedicalEdition.com.
Not finding what you need?
Don’t worry, MED is locally owned and locally produced. We don’t answer to any big company, so we’re totally flexible. We will work with you t come up with a customized marketing/advertising plan that meets both your goals and your budget.
Reach up by phone or email any time. We’re really nice.
Advertising Information
Steffanie Liston-Holtrop
605-366-1479
Steff@MidwestMedicalEdition.com
Content Submissions & Inquiries
Alex Strauss
News@MidwestMedicalEdition.com
General Information
Info@MidwestMedicalEdition.com