Our Mission: To empower medical professionals across the Upper Midwest with engaging original articles and curated industry news and information from regional healthcare organizations.
About
MED has become the premier source for medical industry news and information for healthcare professionals in the Dakotas, Iowa and Nebraska.
Since our first print publication in 2010, MED has been the regional leader in connecting healthcare professionals across our large and diverse region with each other and with the experts and businesses that provide the services they depend on.
Today, MED’s interactive website, print and digital magazine, bimonthly digital newsletters, and social media channels have taken marketing to this audience to a whole new level.
If physicians, advanced practice providers, medical office managers, or hospital administrators are your market, you already know how challenging it can be to reach them. We specialize in building brand awareness through content marketing and print and digital advertising.
Whatever your budget or your goals, MED can customize a plan to deliver your message to medical offices’ computers and smart devices right alongside the timely, engaging content MED is known for. Everyone wins!
Our Editorial Promise
We do our best to assure the accuracy of every article we publish on this website. If you spot something that is incorrect, please bring it to our editor’s attention at Alex@MidwestMedicalEdition.com. We will make every effort to issue a correction as soon as possible.
Areas We Serve
MED distributes its flagship publication, MED Magazine, in print or digital format to 30,000+ healthcare providers and administrators in the Dakotas, Nebraska, and Iowa.
MED also distributes bi-monthly region-specific digital newsletters to 14,000 subscribers in our four markets.
MED has plans to bring the same services to Minnesota healthcare professionals in 2027.
Meet the Team
-
Co-Founder
VP of Sales & MarketingSteffanie Liston-Holtrop, has been involved in healthcare marketing and publishing since earning her BA in Business from the University of Sioux Falls. She holds a minor in Mass Communication and Theater with an emphasis in Marketing.
Before taking on the role of publishing for physicians in the region, Liston-Holtrop worked as a marketing consultant for several area medical practices and non-profit agencies, and continues to help promote the American Cancer Society and the Make-A-Wish Foundation in the community. As co-chair of the Young Professionals Network of Sioux Falls, Liston-Holtrop helped launch and grow that organization to more than 500 members in its first year.
In her role as VP of Sales & Marketing at MED, she works closely with the SDMGMA and SDAHO to help promote their member practices and institutions. Liston-Holtrop is a member of the South Dakota Association of Healthcare Marketing and Public Relations and the Sioux Falls Chamber of Commerce. She and her husband Nate live outside of Sioux Falls with their two children.
-
Art Director
DesignerAngela Corbo Gier (Corbo Design). is a professional graphic designer originally from Norristown, Pennsylvania. Educated at the Tyler School of Art at Temple University in Philadelphia, Gier spent 22 years in New York City where she specialized in publication design. On her long list of distinguished clients are Disney, Macmillan, Harper Collins and Viking. "I love being a graphic designer because I have such a wide variety of interests." she says. "Being a part of MED constantly stretches me to come up with new and visually interesting ways to express some complex topics."
Gier has made Sioux Falls her home since 2005. Her husband, Delta David Gier, is Music Director of the South Dakota Symphony.
-
Hya Amurao, MED’s Website Manager, holds an MBA Degree and has more than seven years of experience as a virtual assistant. Hya manages MED’s website, shares news with our clients, and supports MED’s social media presence.
-
Co-Founder
EditorAlex Strauss has spent her entire professional career as a healthcare journalist. The child of a pediatrician, Strauss grew up in Western Maryland and majored in English at Wake Forest University in Winston-Salem, NC. She holds an MA in Journalism from American University in Washington, DC and worked on Capitol Hill covering healthcare news for television and radio stations nationwide before moving to Sioux Falls more than 20 years ago. During her 13 years at KSFY-TV in Sioux Falls, Strauss pioneered the station's popular Health Matters segment and won numerous awards for her health and medical news coverage.
In 2000, Strauss started the region's first business and lifestyle publication exclusively for physicians and healthcare professionals in the tri-state region and has been publishing for this audience ever since. "It has been utterly amazing to witness the transformation in healthcare in the Sioux Falls region since I moved here," she says. "It is a journalist's dream to be able to immerse herself in a subject about which she is truly passionate."
Strauss and her husband have two adult daughters.
-
Client Relationship Manager
Barbie Munoz of York, Nebraska is MED's newest team member. Barbie will take care of MED's current and future clients and manage many other "behind the scenes" aspects of the company as our Client Relationship Manager. If you're a client - or you'd like to be - you can reach Barbie any time at Admin@MidwestMedicalEdition.com.
-
MED’s staff writer, Kim Lee, has been writing stories for fun as long as she can remember and professionally for 15 years.
As a freelance writer, she interviews experts and writes content for MED 's digital partners as well as other clients in the healthcare industry.
Kim graduated from Augustana University and has 25 years of experience in marketing and writing for various media, including magazines, newspapers, websites, blogs and more. She has two children, Reagan and Sawyer.
