From SEO to GEO: Promoting Your Content In A Post-Search Era
It’s a tough time to be a web marketer.
In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.
“Must Have” Features of a Children’s Hospital Website
Your website can often be the first impression of the level of care your healthcare team provides – giving you a chance to welcome a child and their family to your children's hospital long before they set foot in the front door.
Understanding EAA, ADA, and WCAG: A Framework of Accessibility Guidelines
Web accessibility isn’t just a checkbox — it’s a commitment to inclusive, thoughtful design. As more of our lives move online, making the web accessible to all users is no longer optional. It’s essential.
The Role of User Experience on a Children’s Hospital Site
Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.
Bridging the Gap: Enhancing Provider Search Tools for Children’s Hospitals
When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.