Big 98.7's ‘Bras Campaign’ Secures $40,000 for Breast Cancer Patients at Essentia Health

Essentia Health is grateful for another generous month of fundraising in conjunction with the annual “Bras on Big 98.7” campaign, which resulted in representatives from Big 98.7, Corwin Automotive and D-S Beverages presenting Essentia with a pair of checks totaling $40,000 this morning ($20,000 apiece from Corwin and D-S Beverages).

The annual October event, now in its 12th year, raises awareness and funds for breast cancer and supports those patients at the Essentia Health Fargo Cancer Center with things like gas cards, lodging vouchers, gift cards for grocery stores and assistance with wig costs.

“It is so amazing what this campaign does,” said Susan Omdalen, executive director of the Essentia Health Foundation-West. “Every one of us knows someone that’s been affected by cancer. When someone receives that diagnosis, it’s overwhelming. With these gifts, we can offer that hope and comfort in a very challenging time in people’s lives, and they go directly to patients that we are serving in Fargo-Moorhead and the surrounding communities.

“These dollars absolutely have an impact on our patients.”

Corwin Automotive donated $10 for every bra (up to $20,000) that was dropped off at a Corwin location over the past month. D-S Beverages contributed $1 for every case and 10 cents for every draft beer or can of Michelob Ultra and Nutrl Cranberry sold at participating locations.

Essentia offers comprehensive cancer care services at four cancer centers in North Dakota, Minnesota and Wisconsin. Located at the Essentia Health-South University Clinic, the Fargo Cancer Center is accredited for its Breast Program by the National Accreditation Program for Breast Centers and as a Comprehensive Community Cancer Program from the Commission on Cancer. Learn more about the Essentia Health Cancer Center here.