AI isn't just transforming operations inside healthcare organizations, it's also reshaping the patient's journey on the outside, fundamentally changing how consumers discover providers and make decisions. Marketing on AI platforms like Google’s AI Overviews and ChatGPT is becoming just as critical as operational AI, and many healthcare marketers aren’t prepared for the shift.
In this free presentation hosted by MED and featuring Tiger29's Pete Kleinjan, you’ll walk away with a fresh perspective on this emerging marketing channel, and how to stay visible in a world shaped by AI driven decisions.
What you'll learn:
Understand Operational vs. Marketing AI
Live demo of how consumers are using AI… today
What AI usage will look like in the future
Understand the future impact of human connections and feedback loops