Business Record Readers Name Wellmark Best Health Insurer for 30th Year
For the 30th consecutive year, Wellmark Blue Cross and Blue Shield has been recognized by Business Record readers as Best Health Insurance Company. This milestone demonstrates Wellmark's ongoing commitment to serving its more than two million members as a leading health insurance company headquartered in Iowa and South Dakota. It comes at a time when employers continue to manage increasing health care costs and employees are seeking clearer, more convenient ways to understand and use their coverage.
"Employers face rising health care costs, while employees want benefits that are straightforward and easier to use — and that is exactly where we are focused," said Cory Harris, Wellmark president and CEO. "We use advanced data insights to help employers identify cost trends and understand the needs of their workforce. We're delivering tools that show members what health care will cost before they get it. And we act on member feedback to remove pain points — including handling behind-the-scenes steps so they don't have to. When benefits work this way, Iowa businesses remain competitive, and employees have clear, simple access to their coverage."
Additional recent recognitions reflect Wellmark's continued progress toward creating a simpler, more connected experience:
No. 1 (in a tie) in member satisfaction among commercial plans in the Heartland region (JD Power 2026)
CIO 100 Award for technology that improves speed and decision-making
Corporate Insight digital leader for intuitive navigation and usability
Wellmark's commitment also extends beyond health benefits. Through The Wellmark Foundation, the company supports initiatives that advance long-term health in Iowa communities, including the expansion of school-centered behavioral health programs in rural Iowa school districts and supporting advanced, hands-on training for rural first responders through Simulation in Motion – Iowa. These efforts support Wellmark's mission of making health care better for everyone.