Write Once, Reach Everyone: Accessible Writing and GEO Want the Same Solution
Accessible writing and GEO-readiness reward the same practices — and understanding why gives you a much stronger argument for both. This article explains where they overlap, what the shared patterns look like, and how to use that overlap to get writing quality taken seriously in rooms where it hasn't been yet.
What We Find Most Often in GEO Audits
We've been offering generative engine optimization (GEO) audits for a while now — for our financial services and B2B clients, as free check-ups for conference attendees, and even on our own web properties — in order to provide some insights on how well content is structured to appear in answer engine results.
Google Weighs In on GEO. Here's What Changed, and What Didn't.
For the past 18 months, the conversation around GEO — generative engine optimization, or the practice of structuring content so AI-powered search tools can find and cite it — has focused on independent research and assumptions about structured content. It's happened largely without input from any of the major AI-assisted chatbot tools.
From SEO to GEO: Promoting Your Content In A Post-Search Era
It’s a tough time to be a web marketer.
In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.