What We Find Most Often in GEO Audits
We've been offering generative engine optimization (GEO) audits for a while now — for our financial services and B2B clients, as free check-ups for conference attendees, and even on our own web properties — in order to provide some insights on how well content is structured to appear in answer engine results.
Google Weighs In on GEO. Here's What Changed, and What Didn't.
For the past 18 months, the conversation around GEO — generative engine optimization, or the practice of structuring content so AI-powered search tools can find and cite it — has focused on independent research and assumptions about structured content. It's happened largely without input from any of the major AI-assisted chatbot tools.