Dollars & Sense: Private Banking Takes the Pressure Off for Busy Healthcare Professionals

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Few people understand the unique financial needs of South Dakota physicians and other healthcare professionals as well as Elizabeth Carlson, a private banker with American Bank & Trust in Sioux Falls.

"The top two most important things in a person's life are their family and their time," says Carlson, who has seen from her many healthcare clients how limited their time often is. "If I can save them the time it takes to make a phone call, or save them trips to the bank, or take something completely off their plate, then I'm giving them back that time."

And time isn't the only thing Carlson helps save for her high-net worth private banking clients.

"If they have questions about their checking account, their debit cards, mortgage, anything, they can contact me 24 hours a day," says Carlson, who helped launch AB&T's private banking department last year. "They never have to call an 800-number and worry about not getting a response."

Carlson has been a fixture in Sioux Falls banking for more than two decades. Regardless of where a client currently banks, she makes it easy and painless to switch to AB&T and has the expertise to handle everything from day-to-day banking to crafting a full financial plan. Sometimes, she's even called upon to provide a different kind of expertise - especially for healthcare providers who are new to the area.

"I recently had clients who were new to Sioux Falls and I got them set up with their family doctor, their church, their school," says Carlson. "I also have my go-to places for amazing food or good shopping."

At the end of the day, Carlson says private banking is about fostering long-term, trusting relationships.

"I want these people to fall in love with Sioux Falls, just as my family and I have. And if they move out of the area, I want them to know that they can stay with AB&T."