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MED

MED is the premier source for medical community news and information for healthcare professionals in South Dakota and the surrounding states.


Since 2010, MED has been the regional leader in connecting healthcare providers and executives across South Dakota and into portions of Minnesota, Iowa, and Nebraska with each other and with news, information, and resources they depend on.

This interactive website, our print and digital magazine, eNews distribution services in both South Dakota and North Dakota, and social media platforms have opened new channels of communication across this wide and diverse medical community.

MED Magazine - Our Flagship Publication

MED Magazine is the South Dakota Region's most respected and longest-standing news and  business publication exclusively for physicians, advanced practice providers, and healthcare 
 executives. 

Every issue includes a range of articles on timely topics such as 

• Medical Practice Management 
• Pharmacy, Rehabilitation and Nursing News 
• Financial Advice
• Lifestyle topics such as Book Reviews, the Arts, Wine, & Entertainment
• Legal and Legislative Issues
• Local Clinical Trials and Research 
• New Doctors/Clinics/Facilities
• Compliance
• CME Opportunities
• Rural Health Care 
• New Technology

Published eight times a year by a Sioux Falls-based team of writers and designers, MED's print edition is distributed to 5,000 providers and healthcare executives across South Dakota and the surrounding states. More than 1,000 subscribers read the publication digitally. 

MED's eNews Distribution Services

Subscribers to MED's free eNews distribution service receive a bi-monthly roundup of area medical news headlines from their region. This popular e-newsletter fills a need to keep these busy professionals up-to-date between issues of MED Magazine.

MidwestMedicalEdition.com 

In recent years, this interactive website has become an increasingly important way for healthcare professionals across the region to stay connected to the news and information they care about. News and events from across South Dakota region and North Dakota are updated in real time. The website includes a healthcare business directory and an a events calendar where site users can post for free.

Areas we serve:

MED Magazine is mailed directly to licensed physicians, advanced practice providers, and healthcare executives across the South Dakota tri-state region. More than a thousand subscribers receive it digitally. Some of the cities we serve include Sioux Falls, Aberdeen Rapid City, Pierre, Worthington, Dakota Dunes, Sioux City, Norfolk.

In North Dakota, we receive and distribute news electronically from cities such as Bismarck, Fargo, and Grand Forks.

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Meet the Team


Steffanie Liston-Holtrop, VP of Sales & Marketing

MED's co-founder and VP of Sales & Marketing, Steffanie Liston-Holtrop, has been involved in healthcare marketing and publishing since earning her BA in Business from the University of Sioux Falls. She holds a minor in Mass Communication and Theater with an emphasis in Marketing.

Before taking on the role of publishing for physicians in the region, Liston-Holtrop worked as a marketing consultant for several area medical practices and non-profit agencies, and continues to help promote the American Cancer Society and the Make-A-Wish Foundation in the community. As co-chair of the Young Professionals Network of Sioux Falls, Liston-Holtrop helped launch and grow that organization to more than 500 members in its first year.

In her role as VP of Sales & Marketing at MED, she works closely with the SDMGMA and SDAHO to help promote their member practices and institutions. Liston-Holtrop is a member of the South Dakota Association of Healthcare Marketing and Public Relations and the Sioux Falls Chamber of Commerce. She and her husband Nate live outside of Sioux Falls with their two children. 



 Alex Strauss, Editor 

MED's co-founder and Editor Alex Strauss has spent her entire professional career as a healthcare journalist. The child of a pediatrician, Strauss grew up in Western Maryland and majored in English at Wake Forest University in Winston-Salem, NC. She holds an MA in Journalism from American University in Washington, DC and worked on Capitol Hill covering healthcare news for television and radio stations nationwide before moving to Sioux Falls more than 20 years ago. During her 13 years at KSFY-TV in Sioux Falls, Strauss pioneered the station's popular Health Matters segment and won numerous awards for her health and medical news coverage. 

In 2000, Strauss started the region's first business and lifestyle publication exclusively for physicians and healthcare professionals in the tri-state region and has been publishing for this audience ever since. "It has been utterly amazing to witness the transformation in healthcare in the Sioux Falls region since I moved here," she says. "It is a journalist's dream to be able to immerse herself in a subject about which she is truly passionate."

Strauss and her husband have two adult daughters.


Angela Corbo Gier, Art Director/Designer

MED's designer and art director, Angela Corbo Gier (Corbo Design). is a professional graphic designer originally from Norristown, Pennsylvania. Educated at the Tyler School of Art at Temple University in Philadelphia, Gier spent 22 years in New York City where she specialized in publication design. On her long list of distinguished clients are Disney, Macmillan, Harper Collins and Viking.  "I love being a graphic designer because I have such a wide variety of interests." she says. "Being a part of MED constantly stretches me to come up with new and visually interesting ways to express some complex topics."

Gier has made Sioux Falls her home since 2005. Her husband, Delta David Gier, is Music Director of the South Dakota Symphony.


Alyssa McGinnis, Digital Media Director 

Alyssa McGinnis communicates with MED advertisers and prospective advertisers and helps us develop creative and personalized plans for reaching their healthcare clients. (If you advertise with MED you have likely been in contact with Alyssa.) In addition, Alyssa keeps MidwestMedicalEdition.com up-to-date with fresh medical community news and events and helps MED promote them through social media. Ever click on a link in the digital edition of MED? Yep, that is Alyssa’s handiwork, too.

Alyssa studied TV Production at Brown College in Minneapolis. She worked in the broadcasting department at the Minnesota Timberwolves and freelanced as Data Content Manager at Fox Sports North. In Sioux Falls, she was Assistant Marketing Director at Wireless World, a Verizon retailer. Alyssa designs and sells t-shirts and wooden signs on the side.

Alyssa has made Sioux Falls her home since 2011. Her and her husband have 3 girls ages 6, 4 and 3.