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MED

Behind the Scenes: Meet MED’s Director of Digital Media & Marketing

Jun 21, 2018 06:00AM ● By Alyssa McGinnis

Official Duties:

Alyssa McGinnis communicates with MED advertisers and prospective advertisers and helps us develop creative and personalized plans for reaching their healthcare clients. (If you advertise with MED you have likely been in contact with Alyssa.) In addition, Alyssa keeps MidwestMedicalEdition.com up-to-date with fresh medical community news and events and helps MED promote them through social media. Ever click on a link in the digital edition of MED? Yep, that is Alyssa’s handiwork, too.

Background:

Alyssa studied TV Production at Brown College in Minneapolis. She worked in the broadcasting department at the Minnesota Timberwolves and freelanced as Data Content Manager at Fox Sports North. In Sioux Falls, she was Assistant Marketing Director at Wireless World, a Verizon retailer. Alyssa designs and sells t-shirts and wooden signs on the side.

Favorite part of MED:

“I love the challenge of strategizing new ways to let potential clients know about and get business with MED Magazine and MidwestMedicalEdition.com. I also really enjoy meeting MED clients and readers at conferences and events. I never get bored in this job. Every day is different!”


Personal information:

Originally from Buffalo, New York area

In Sioux Falls for 7 years

Has three girls, ages 4, 3, and 1