Get LinkedIn or Be Left Out
By Erin Cambier
“What is this LinkedIn thing - and why all the hype?”
As the world’s largest online networking site, LinkedIn has quickly become a vital business and career resource for professionals, managers, and executives worldwide. If you’re not on LinkedIn, not only are you missing out on a huge networking opportunity, but, most importantly, you are limiting the growth of your business and future career.
LinkedIn certainly has some impressive statistics:
- LinkedIn operates the world’s largest professional network on the Internet with more than 332 million members in over 200 countries and territories.
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
- LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 92 of the Fortune 100 companies.
Here are the top 3 reasons why LinkedIn can help your business and career:
1 – Professional Branding
Today’s consumers want to know the face behind the brand or company. LinkedIn makes it possible for you to relay your professional image and brand yourself as a high performing leader.
People are researching you. Developing a professional LinkedIn profile which showcases
your value and includes a list of first-hand recommendations from clients and/or patients will ensure that people leave with the best impression possible. You control your brand image.
2 – Powerful Business Platform
Regardless of your job title, industry, or location, we are all in the business of marketing. Marketing our company, our services, and even our career has real value. LinkedIn makes it possible for you to connect with key decision makers and network directly with people at all levels of an organization.
In today’s competitive marketplace, establishing yourself as an expert in your field is critical. Through the use of the LinkedIn news feed, groups, and even article sharing, you can demonstrate your expertise and offer value to your network.
3 – Career Development
Ever heard the phrase “Dig the well before you’re thirsty?” Even if you’re not looking for a new career opportunity, networking on LinkedIn can help you be prepared “just in case”.
And if you ARE ready for a new opportunity – LinkedIn is the #1 tool for executives and managers in a successful job search. Recruiters, especially in the medical industry, consistently state that LinkedIn is the recruiting tool they utilize most. You can not only find out about unadvertised jobs on LinkedIn, but having a professional, keyword optimized profile makes it easy for recruiters to find YOU.
Erin Cambier, CPRW, is the owner of Superior Resume & Career Services in Sioux Falls.