Edith Sanford Breast Cancer Foundation Named Official Charity Partner of Women’s Running Series
Nov 19, 2013 12:34PM
● By MED Editor
The Women’s Running Series today announced that the Edith Sanford Breast Cancer Foundation will become the official charity partner for the 2014 race series beginning with Women’s Running San Diego Half Marathon on February 22, 2014.
“With its groundbreaking genomics research and commitment to prevention and healthy, active living, the Edith Sanford Breast Cancer Foundation is the perfect partner for the 2014 Women’s Running Series,” said Dana Allen, general manager of the Series. “We are excited to be in a position to assist the Foundation in furthering its mission to accelerate research and end breast cancer for future generations.”
As a result of the partnership, the Foundation will kick off fundraising activities related to the 2014 race series in February at the Women’s Running San Diego Half Marathon. National Edith Sanford spokesperson and former host of Entertainment Tonight, Mary Hart, will participate in the San Diego event in honor of her grandmother, who died from breast cancer, and her mother, who is a breast cancer survivor.
“We are excited to be the official charity of the Women’s Running Series,” said Kimberly Simpson, president of the Edith Sanford Breast Cancer Foundation. “This is an ideal opportunity to help advance our mission to end breast cancer.”
Women’s Running Series participants will be eligible for exclusive benefits and discounts when they register for a Women’s Running event as members of TeamEdith, the charity’s new participant engagement platform. In addition to receiving a discount off of event registration, athletes will receive TeamEdith-branded athletic wear and other incentives from the Foundation as thanks for supporting their research efforts.
“A healthy, active lifestyle is key in reducing an individual’s risk for breast cancer,” said Gary Hall, Jr., 10-time Olympic medalist and director of sports marketing for the Foundation. “This partnership is a great way to help spread that lifesaving message and bring our TeamEdith platform to a community of strong, dynamic women.”
The Women’s Running Series encompasses four half marathon and 5K events uniquely catered to women, combining a fun destination with scenic courses for the ultimate girls’ weekend getaway. The events are open to both runners and walkers.
TeamEdith opportunities or to join a TeamEdith event, visit edithsanford.org/get-involved.